Finally, A Carpet Cleaning Company That's Not Full of Addicts

So I came across one of the more bizarre commercials I have seen in awhile, so I just had to share. We're immediately introduced to "Joette" --

Apparently Joette seems to have a problem. It seems she's hired carpet and upholstery cleaners in the past and they have turned out to be less than what she expected. Were they unqualified? Lazy? Slow? Chronically late? No, not exactly. They were addicts: "We use Stanley Steemer because they make sure that more than just our carpet and upholstery are clean, they make sure their employees are too."

Can someone explain to me what the hell is going on here??